The Future of Fashion Is New End-To-End “Brand Operating System” Platforms
Creating and running a fashion brand is starting to look as simple as creating and running a social media account… tap to design, tap to price, tap to finance, tap to market, tap to make, tap to retarget. A new wave of software platforms is finally connecting all the machines and systems behind the scenes, and the effect is nothing short of revolutionary.
This new generation of integrated end-to-end platforms will mean tremendous opportunities for increases in efficiency at all levels of the fashion business, likely some significant consolidation after a bit of a race, and a new breed of top dog fashion magnates: gamers.
The fashion industry is for once at the leading edge of a technology boom, thanks largely to momentum and fallout from recent retail-tech and fit-tech gold rushes.
One year ago, economist Michel Mandel predicted that 2019 would be “the year of the manufacturing platform,” and apparently more than one person in the industry was listening.
